What's Your Superpower?

In a time when mothers baked bread while fathers changed the oil in the family car –

When casserole was a buzzword and trans fat wasn’t - 

There were always homemade cookies in the cookie jar and a pantry full of home-canned goods. 

STEROTYPE, but…

They were smart -

                They were savvy -

                                They were superheroes!

You may be picturing your mother or grandmother in her frilly apron – her superhero “cape,” putting a perfect dinner on the table.  In reality, even grandma took advantage of convenience items.  The fact is the ‘50s was the birth of convenience items including the home microwave oven in 1955.  From canned soup to cake mixes, life was becoming easier.  The need for convenience is actually a relatively old idea.   

FAST FORWARD to today

We work longer -

                Play harder -

                                Sleep less.

Convenience is not a new fad; it’s a way of life.  How can you be the superhero that your ancestor was?  Superheroes have super powers and your Hy-Vee chef can provide yours.  We may not have lasers or X-ray vision, but we are smart and savvy and are here to save the day.